Written by Nadia Rycabel
The girls just wanna have fun. Ever since the pandemic, we all have the desire to get dolled up and enjoy the electric city nightlife with our friends. But there is always the point in the night where we stop having fun. We all know it all too well- our feet start hurting and we can’t help but take off our painful heels. Luckily for us girls that want to be elegant yet comfortable,Icy Wong is now available in store and online at Wolf & Badger.
The brand prides itself in designing comfortable footwear, without compromising on luxury. The classic pointed toe-pumps are made from premium Italian leather and memory foam inner padding, creating a shoe that not only looks good, but feels good. Long gone are the days of cramming our flats in our purse- Icy Wong is here.
With nearly 200 different colours to choose from, anyone can find their perfect pair to enhance their distinct personal style. Whether you’re looking to make a statement with a bold red heel, or simple black pumps to elevate a plain outfit, Icy Wong has your back.
The brand has seen much growth this past year, gaining 10,000 followers on Instagram in just six months. The stilettos have been seen on influencers from all over the world, such as Ivi Santoso, Maria Rahajeng and Adeline Tjahjadi, to just name a few.The brand was founded in 2004,it is only at the beginning of its journey of establishing itself as a household name. Icy Wong focuses on its craftsmanship and perfecting a timeless design. It is minimalist,but never boring, which creates a shoe that is practical and versatile.
It is easy to feel overwhelmed by the seemingly never ending sea of brands. Icy Wong doesn’t try to innovate for the sake of creating the next trend, the brand focuses on creating a classic design that will never go out of style. The fashion industry is the world's biggest pollutant, so it is important that we consume clothes,shoes and accessories in a sustainable way. Icy Wong transcends the damaging trend cycle. With a pair of Icy Wong pumps, the need to follow trends to stay fashionable disappears, because Icy Wong will never be out of fashion.
Wolf & Badger focuses on promoting sustainable independent brands. Icy Wong is available at the Coal Drop’s store in King’s Cross, London. Now customers are able to see and feel in person the true quality of the shoes. Pricing starts from £289, making them an affordable alternative to other luxury brands, without losing the quality. So far, customers at Wolf & Badger have loved the quality and wide variety of colours. The shoes are also available at Wolf & Badger stores in Los Angeles and New York.
Icy Wong creates shoes that won't only stay on your feet during a Friday night out with girls, it creates shoes that will stay with you for life.